“Correr es de Valientes” is an initiative by Campofrío aimed at promoting a healthy lifestyle.
A group of runners sets out to complete their first marathon. To help them achieve this, Raúl Gómez — a Spanish running influencer known for his striking shirts — trains and runs the race alongside them. Each year, the challenge takes place in a significant location around the world. In 2020, due to the Covid-19 pandemic, the marathon was replaced by digital challenges.
Tics Design, in collaboration with You First, has designed the commemorative shirts for each event.
DÍA DEL VALIENTE
TORNEO DE LOS VALIENTES
NIAGARA FALLS MARATHON (2019)
SAINT PETERSBURG MARATHON (2018)
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