What we do
Creative Direction
· Creation and development of creative concepts.
· Supervision of the creative process.
· Interdisciplinary collaboration.
Art Direction
· Competitor analysis.
· Mission, objectives, and values.
· Brand personality.
· Voice and tone.
· Target audience and audience segmentation.
Brand Strategies
· Creation and development of visual and stylistic elements.
· Technical supervision.
· Collaboration and coordination.
Visual Identity
· Logo design (primary, secondary, isotype, etc.).
· Color palette.
· Typography.
· Icons.
· Patterns.
· Illustrations.
· Graphic elements.
Applications
· Stationery.
· Social media.
· Packaging.
· Editorial.
· Website design.
· App design.
Audiovisual
Communication
· Brand campaigns.
· Product campaigns.
· Motion graphics.
· Editing.
Offline
· Advertising.
· Print ads.
· Editorial graphics.
· Campaign activations.
Online
· Ad campaigns.
· Newsletters.
· Landing pages.
Graphics Applied to:
· Industrial products.
· Sports products.
· Textiles.
· Collections.
· Packaging & labeling.
Selected brands & collaborations
Why Tics?
Tics Design is an independent design studio located in Barcelona and founded by Toni Domènech. We work on both printed and digital projects for national and international clients.
Toni is a designer and creative director. After working in several design studios and agencies in Barcelona, Madrid, Berlin, Amsterdam and Paris, he runs his own studio.
In Tics Design we believe in clear concepts to create accurate, functionality and timeless solutions.
“I am a restless guy, active and curious. My tics begin turning my head, like an owl, and end up in dancing my hand. The repertoire is broad and often times, they depend on my level of fatigue and my mood. Some people may feel uncomfortable but I don’t care.”
–
Toni
